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Study #6: The Dorito Taco

Opinion #1: The King’s Throne



There seems to be a general consensus among bloggers and the public that The King (mascot for Burger King) was “creepy and for teens” and that the direction Burger King’s brand will be headed in without the king will be much better. 

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Study #5: World’s Greatest Hamburger

Study #4: Chick-Fil-A Last Supper

Historic Context #1: Panda Express - From Train to Chain

Study #3: Chill ‘N’ Grill

Study #2: The Taco Fracture

Study #1: Portion Control & Variety